The music industry is an ever-evolving entity. It has arguably changed more since the turn of the century than it did the previous four decades when The Beatles and The Rolling Stones jumpstarted the rock n’ roll revolution in the early to mid-1960s. An individual who knows a thing or two about navigating the leaps and bounds of the industry is James Lloyd, founder and head of Carry The 4. Celebrating its ten-year anniversary in 2021, Carry The 4 is a widely respected and regarded music PR company that has worked with a wide range of media across North America and the world, promoting a talented roster of primarily alternative rock artists. Since they began a decade ago, Carry The 4 has run campaigns for over 350 artists, management companies, and record labels in over 20 countries for any...
