Multi-platinum American rock band Skid Row, known for their electrifying performances and timeless hits, are taking their passion for music and fan connection to a whole new level by venturing into the world of spirits. In honour of the 35th anniversary of “18 & Life,” the band has launched Skid Row 18 and Life Single Origin Ultra Premium Rum. It’s a tribute to the band’s enduring legacy, giving fans a taste of the rock n’ roll lifestyle. The beverage was in development for a year, and ultimately, it’s a natural extension of the band’s creativity, offering fans and spirit enthusiasts alike a chance to experience the same level of intensity and quality they’ve come to expect from Skid Row’s music. For hardcore Skid Row followers, the rum serves as an opportunity to connect with the hist...