Is Pop Going Metal?

For the past decade, bands with neck tattoos, haircuts and trendy clothes have been dragged by ‘metal fans’ for playing pop music, but now it looks like the opposite is true, as some of pop’s biggest names are diving into the world of heavy for inspiration. And it’s been a long time coming. For years the world of pop has been borrowing from metal culture: from Rihanna’s death metal-inspired logo she premiered at the 2016 VMAs, to that time Justin Bieber enlisted extreme metal artist Mark Riddick to design him some tour art, to Zayn Malik’s Slayer-esque merch line, the moguls of mainstream music have long been eyeing up what we have to offer. And now this original fascination with metal visuals has overflowed into the actual music. We shouldn’t be surprised, of course. As has been...

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