DAX: “I wanted to know how I reacted to anger… and I found out anger was a motivator.”

In the dynamic world of hip-hop, where artists constantly vie for the spotlight with flashy beats and catchy hooks, Dax stands out as a beacon of lyrical depth and poetic expression. This Canadian rapper isn’t just another artist in the bustling music scene; he’s a storyteller and a visual one at that: at the time we interviewed him last year, his channel had managed to accrue over 1 billion plays. That wasn’t a blip, either, having also managed to achieve over 3 million subscribers at the time; he now has double that number of subscribers, with even more followers on TikTok (9 million as of this Cover Story). It’s rare to find a rapper who seamlessly weaves visual formats for his songs, but Dax does it with inhuman effortlessness. His journey in the music industry is a testament to ...

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