In 2021, Rusty Harmon, former manager of the wildly popular band Hootie & The Blowfish, founded his label Vere Music, a marketing and label services enterprise with worldwide distribution from Warner Music Group’s distribution arm, ADA. Vere Music works with artists and labels to achieve their goals through personalized marketing strategies. Since opening its doors, Vere Music, headquartered in Nashville, has signed almost 70 artists in various genres, along with songwriters, and released more than 400 singles, EPs, and long players. Vere’s roster includes artists with hundreds of millions of streams as well as talented new artists with 15,000 to 50,000 streams. Vere Music rapidly increased the rising artists’ streams to over one million. According to Harmon: “We’ve signed artists that...