War is breaking out and Frances Bloom are on the front lines, armed with the debut of their brand new music video for “This Is War.” The song is as fierce and explosive as its title suggests, shot at you with fire and fury as if you are navigating the battlefield yourself. The accompanying music video is as straightforward as the band themselves, a no-nonsense, unpretentious performance clip, with some epic shots of each of the five members, and some speedy and turbulent camera work that gives you the feeling as if you’re at an actual rock show. It’s essentially everything a rock n’ roll fan wants from a rock n’ roll video. Elaborating on the song’s meaning and significance, frontman Andre Andersson states: “‘This Is War’ is a song about fighting the devil on your shoulder. It’s about havi...