It’s brutal, controversial, and deeply diabolic, and it’s … a soap company? When I first saw Sinister Essence on social media, I loved the logo and art, and wondered how I had missed the latest thrash or old-school death metal band to make it big. Turns out, they literally just sell soap. “I’ve been a metal musician for most of my life, and my wife is a big metal and punk fan, and we were thinking about how there are soap brands out there, but none of them really represented us in terms of our aesthetic,” says co-owner Ben Miller, who runs the company with his wife, Isabelle Hansen. “We came up with the idea of coming up with an inclusive brand for people who are metalheads and punks, but we wanted to make sure it really was for everyone, and we could also give back to the community.” All ...
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