If “we are who we are,” then what Frances Bloom is, is a band that will reel you right in. Featuring a no-nonsense approach to hard rock music, they are pleased to reveal their latest music video today for their new single “We Are Who We Are,” a sign of things to come on their new studio album This Is War which they are currently working on completing. The video matches the song’s intensity, perfectly complementing its urgency and passion, with lead singer Andre Andersson very capably carrying the proceedings with his rock n’ roll fury. Like many Frances Bloom songs, “We Are Who We Are” is fairly simple in structure but heavy and oh-so-satisfying in that arena rock sense where you just get completely lost in the music. With some comments on the song and how it came together, the band says:...