Zak Pinchin spends most of his time thinking about stories. It’s part of his day job as a music video director, crafting concepts for the visuals of some of the scene’s most exciting names. He’s worked with long-time friends Loathe on the video for Two-Way Mirror, and directed the videos for Trash Boat’s He’s So Good and Don’t You Feel Amazing? (in which he ruined an expensive pair of Tobi Duncan’s jeans by deciding he should have honey poured on him). “Seeing other people’s visions and how they work is a really interesting way to learn [about] and appreciate other people’s art forms for what they are,” he says. “It’s nice to not get stuck in your own vision and think about others’.” When he’s not behind a camera, Zak is behind a microphone as the mout...
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