Orange County duo WHIT3 COLLR just released the music video to their single “Endless Hours,” fresh off the release of their debut single, “16 Sweet.” As the band release their video to the masses and prepare to play a collection of live shows this fall, New Noise caught up with WHIT3 COLLR to chat about their new video, budding musical career, and plans for the future. What is the theme behind the music video, and how did you come up with it? The theme of the video is love and loss. It tells the story of a relationship that burned bright, but in the end, faded out. Like the lyrics, the video addresses how when you are in a great place, sometimes you take it for granted, believing that you have endless hours, when in reality, time is finite. We collaborated with our ...
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