Bored Ape #9797 from the influential NFT project, Bored Ape Yacht Club (BAYC) recently dropped the first NFT music video, an animated visual for the song “Delist Your Ape (2DaMoon),” featuring hip-hop artist Reo Cragun and electronic producer Clear Eyes (aka Jeremy Lloyd of electronic duo Marian Hill). With industry-hitters including Future, Lil Baby, Post Malone, and Steve Aoiki buying into the popular collection, BAYC is leading the way for the music business to benefit from blockchain technology. As the first to distribute such a project, global music technology platform, Vydia, plans to enhance the relationship, so independent artists and labels can profit greatly from their digital art. “We continue to see independent labels and artists get better access to the resources needed to be ...