Verdena: “I grew up listening to non-Italian singing bands . . . The music should define itself!”

It’s Saturday lunchtime in the Italian capital Rome and Italian psychedelic grunge three-piece Verdena are about to start an afternoon of press ahead of their upcoming European headline tour supporting their new album, Volevo Magia. Be sure to check out the band online here: https://www.verdena.com. Roll the clock back to just over twelve hours earlier and barely fifteen minutes drive from the hotel the band is now sat in; the three-piece performed a sense-battering show in front of over nine thousand hardcore fans at the Palazzo dello Sport, a Colloseum-like sports venue. After soaking up this ninety-minute performance, the crowd took the electrifying atmosphere into the street, which made you realize that, while the Italian band might largely be an unknown entity outside their home natio...

unsplash-logoLilith Redmoon