Bristol, UK based punk band The Menstrual Cramps have announced that they have signed to Alcopop! Records and have today revealed their storming new single, Body Politics. The single is paired with an evocative throwback video filmed at Dixon Road Studios that conjures up vocalist Emilia Elfrida‘s experiences of growing up in the early 2000s. It’s a look at the gender stereotypes that were rife at that time in our magazines, TV, books, advertising, schooling systems, clothes, parents and peers. Based on American philosopher Judith Butler‘s idea of gender performativity from her book Gender Trouble, Elfrida explains that the song is about “how gender constructs are forced upon us all, how capitalism reinforces gender stereotypes to benefit the patr...