The Clamor, the outfit of NYC-based musician, producer, author (and more) Aaron Louis, is back with their fourth single this year, “New Harder Hit.” Aaron says the track: “‘New Harder Hit’ is an admittedly sarcastic take on the conventional themes found in many love songs, particularly those laden with exaggerated emotions. A kind of tongue-in-cheek critique of the tendency to take romantic turmoil too seriously, really as a personal reflection more than anything else. It also delves into the paradox that, while truth is touted as essential in relationships, its unfiltered disclosure can sometimes harm the very bonds we aim to fortify.” “New Harder Hit” is a punk-edged, northern soul-inspired song where Louis delves into the intricacies of human connection, exploring the burden of harbouri...