Working in the music industry… To some, it’s a dream come true. To others, it’s a minefield of unknown danger. And to others, it’s both all in one. Andy Kettle is a Liverpool-based PR specialist who launched Steaming Kettle PR & Management in 2013. He has over two decades of experience working in the music industry, managing promotional efforts for a wide range of well-known artists and record labels. Their functions include covering releases, tours, and festivals, offering marketing, promotion, and management. His passion for music has driven his path all this way, and he gets a real thrill out of the success that his artists can achieve. It’s an interesting time to be in management and PR. The industry has been rapidly changing for years, and that change has only been enlarged ...