Soda Blonde Explore Automation Gone Wrong in “Bad Machine” Video Premiere

On September 8th, Irish friends Soda Blonde return with their second album, Dream Big. Described as “a mission statement from four lifelong friends”, the band recently shared the lead single, “Bad Machine” as a taster for the hotly-anticipated records. In a world becoming increasingly more controlled by automation, the single explores the theme of automation “gone bad”. Explaining the concept in more detail, guitarist Adam O’Regan said: “We can be slaves to our own impulses. This idea that ‘every part of me is a bad machine breaking everything all the time, every part of me has been wired to repeat, I’ve got a bad desire by design,’ it’s this idea of recognizing that this is just a part of who you are and going with that; but it’s a double-edged sword. Sometimes taking a chance, being spon...

unsplash-logoLilith Redmoon