Behind the Video: The Drood Dive into Their “Psychic Institute” Music Video

Fleeting musical trends and flavours of the week be damned. The Drood play by their own set of musical rules, detached from what’s currently deemed as popular or desirable. They are a full-on post-industrial rock outfit that would sound well situated within the 1980s electronic and alternative scene. Dark and airy, the duo’s sound is a celebration of classic electronica and industrial, with obvious similarities to Gary Numan, New Order, and Nine Inch Nails. Their latest single, “Psychic Institute,” is brooding, entrancing, and engaging, with nice, thick electronic beats that bring spirit and intensity and harken back to a special time in alternative music. Based in Denver, Colorado, The Drood are celebrating their tenth year anniversary together this year. It was in 2016 when they released...

unsplash-logoLilith Redmoon