Shad Further Teases ‘TAO’ with New Single/Video “Black Averageness”

Toronto rapper Shad drops his new single and video “Black Averageness,” another cut lifted from the artist’s upcoming album TAO, out October 1st via Secret City Records. Says Shad of the new song, “‘Black Averageness’ is a just fun celebration of our beautifully imperfect selves in a society that still struggles to see our humanity. As vital as it is to elevate Black Excellence and to address the harsh realities that we disproportionately experience, I think it’s also helpful to affirm our inherent dignity as ordinary human beings and to create more space for us to enjoy life with all its inevitable ups and downs, successes and failures. As usual, I think I say it best in the music: ‘I’m a man—why would I want to be a GOAT? I just want to see us cope. We’re either stars or we’r...

unsplash-logoLilith Redmoon