Why Killswitch Engage’s Debut Is One Of Metalcore’s Most Important Albums

NEWS 2020/07/11

Released on July 4, 2000 (or July 11 in the UK), Killswitch Engage’s self-titled debut is rightly seen as a major steppingstone in the then-burgeoning subgenre of metalcore (itself a style that sits within the larger spectrum of NWOAHM that rose to prominence in the mid-1990s). Fusing the destructive temperaments (see: devastating guttural grows) and techniques (blastbeats and breakdowns) of extreme metal with the impassioned social commentary and DIY attitudes of hardcore punk, the Killswitch Engage LP forged a characteristic and influential blueprint. It may not be as popular or impressive as its successors; yet, considering how far it took the band – while inspiring countless artists we love today – it’s undoubtedly one of their most important. The Massachusetts ensemble formed in ...

Tag : SLAYER, August Burns Red, Killswitch Engage, Metallica, Mastodon, Periphery, The Devil Wears Prada, Code Orange, After The Burial／ by Kerrang!

Evergreen

+ After the Burial "Evergreen" will be available Digitally, CD and on VINYL + ATB will tour consistently throughout 2019, 2020 and 2021 in support of the new album + Consumer ad plan includes social media platforms such at Facebook and Instagram, in addition to search engine redirection associated campaign efforts, and both digital and physical publications + Music videos to be created for focus singles off the record, going live on Sumerian's YouTube channel (1.7M subscribers) + Servicing Metal Radio Campaign (Liquid Metal at SiriusXM / Full Metal Jackie etc.) + Set up campaign will include aggressive promotion, contesting and engagement efforts on band & label social media accounts while utilizing digital/video commercial assets on all platforms, and thorough street-team efforts online and with hand-to-hand flyering + In-Store campaigns and listening station programs targeted for mass exposure

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Why Killswitch Engage’s Debut Is One Of Metalcore’s Most Important Albums

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