As the world continues to change, so do its people, particularly its most gifted artists. While the artists of yesteryear would live and die through music, today’s musicians are getting a little more creative, such as blues rock performer Christian O’Connor. O’Connor has begun to make quite a name for himself as a musician, gaining valuable exposure through his increasingly popular TikTok channel. Over the last year or so, he has been releasing singles from his soon to come third studio album, both traditional via platforms like Spotify, but also as NFTs. For those who don’t know, NFT is the acronym for non-fungible token, a form of digital ledger that is often associated with digital files such as photos, video or audio. The reason for the creative release strategy is that O’Connor is not...