Taco Bell launch UK Feed The Beat programme with High Vis

Following some brilliant work across the pond with the likes of Meet Me @ The Altar and Scowl, Taco Bell are bringing the Feed The Beat programme to the UK. And the fast-food giants have launched their long-running initiative – which not only helps feed up-and-coming touring musicians, but also uses bands’ music in adverts and on their socials – here with the mighty High Vis, whose song Fever Dream will soundtrack their Cravings Burrito ad between March 5 and May 6.  “As a band from the UK, touring the U.S. is an absolute world away,” says frontman Graham Sayle. ​“The drives are insanely long, and you can easily become crippled on a diet of service station snacks, crisps and sweets. “Taco Bell and the Feed The Beat initiative properly saved us on numerous...

unsplash-logoLilith Redmoon