Long before it became a universally recognized “thing,” product “branding” was important — particularly in marketing pop music. But what required many artists several years and a slew of records back in the day, took the Pat Benatar team only one year and two records to perfect. As they say, “timing is everything.” Just 12 months following the release of Benatar’s blistering 1979 debut, In the Heat of the Night, came her highly-anticipated sizzling sophomore set, Crimes of Passion. Although the birth of MTV still was a year away, the summer of 1980 found the budding music medium already bubbling. And with her sharper, sassier new look — a perky pixie coif and array of form-fitting striped ensembles, the petite, 27-year-old Brooklyn-born powerhouse was the perfect poster girl for the emergi...