NOTHING,NOWHERE. releases new video for “Fake Friend”

DCD2 / Fueled By Ramen artist nothing,nowhere. has shared an official music video for his latest single, “Fake Friend,” which is streaming today. The Mason Mercer directed video spirals over nothing,nowhere.’s seamless alchemy of alternative, pop, rap, and punk as lilting verses bleed into a distorted proclamation, “I don’t need a fake friend.” nothing,nowhere. elaborated on the new video explaining, “I was always so enamored by the over the top 90’s commercials as a kid. There is something comforting looking back at them now. The ‘Fake Friend’ music video combines the comfort and simplicity of the 90’s, with the never-ending stimulation of the 2020’s. We wanted to visually tell the backstory of this ‘Fake Friend’ and show how technology and social media can deteriorate you.” “Fake Friend”...

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