Meet NOAHFINNCE: The YouTuber bringing authentic, in-your-face chaos to pop-punk’s new wave

NOAHFINNCE, also known as Noah Adams, is exhausted after going to see Bring Me The Horizon​’s epic O2 Arena headline show. The band closed with Can You Feel My Heart?, now their most streamed track after it went viral on TikTok. ​“I was there thinking, ​‘I bet this pisses off the old-school, OG Bring Me The Horizon fans, like, ​‘Why are they closing with this fucking pop song?’ ” he laughs. Fuelled by lockdown-induced nostalgia and a renewed sense of angst, pop-punk is having a renaissance, with a younger, more diverse fanbase discovering the sun-bleached genre through TikTok, YouTube and other social media hives of activity. It’s the most exciting the genre’s been in a long time, and Noah is undoubtedly a part of that. Boasting 700,000 YouTube subsc...

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