To give Life Itself a genre designation does them a slight injustice. Sure, you could label the New Jersey quartet, say, melodic emotional metalcore, and you wouldn’t be wrong. But the band’s incorporation of electronic elements and heartfelt narrative storytelling tap them into a deeper well than that used by your typical breakdown artist. It’s one thing to scream into society’s face, but another entirely to spit at the person you see in the mirror, and Life Itself do the latter to great effect. The band’s latest video for their new single Greyscale is all about the pain of quiet, sad reality. The video opens with a story many rock fans know too well — an addict swallowing as many pills as he can handle and slumping into a blurry haze...
