Manchester’s premier purveyors of fuzzy, alt-rock grit, False Advertising, have made a thunderous return with their latest single, ‘Next Big Thing’. Arriving alongside a striking self-directed music video, the track serves as the final, frantic countdown to their long-awaited full-length album, ‘The Sorry Window’, which is set to drop on 1st May.

Following a string of stellar singles including ‘Acid Rain’ and ‘Don’t Ask Me’, ‘Next Big Thing’ finds the trio leaning into a sharper, more urgent post-punk influence. It is a track defined by its duality: the music is high-octane and confrontational, yet the lyrics are steeped in a vulnerable, internalised anxiety. The song serves as a scathing look at the performative nature of the music industry and the crushing weight of expectation...